The ERP system for successful e-commerce.
The ERP solution that numerous retail companies already use to process more than 50,000 orders every day.
Are you looking for an ERP system that offers all the functions you need for e-commerce and can grow with your business? diva supports you in operating and growing as a successful commercial enterprise.
Why diva?
- Microsoft Solutions Partner – Business Applications
- Strong technological foundation: Microsoft Dynamics 365 Business Central with extensions in AL
- 20+ years of expertise in e-commerce and omnichannel retail
- Over 100+ successful ERP implementations
- Automated processes for significantly faster order processing
- Multiple award winner: Winner ERP-System des Jahres 2023 (Cloud) and 2024 (Versandhandel), Silver Winner 2025 in the category Multichannel-Handel
How does the diva ERP system solve the biggest challenges in e-commerce?
Data silos in different software, lack of transparency across multiple channels, limited real-time insights into sales channels, inventories, goods flows or time-consuming data synchronisation between marketplaces?
E-commerce companies are confronted with numerous tasks and challenges every day. With the diva cloud ERP system, you can manage your e-commerce processes – through centralised data, automated workflows and real-time information.
The following overview provides some examples of the most common problems and how diva solves them:
Many processes in e-commerce are still carried out manually. This costs valuable time every day and increases the likelihood of errors, especially with growing order volumes.
diva automates recurring routine tasks (from order entry to invoicing) and uses intelligent checking routines for addresses, availability, payment methods and creditworthiness.
This reduces the amount of work involved, increases productivity in day-to-day business and significantly improves process reliability.
Online shops, marketplaces, logistics, CRM and accounting often run on different, non-integrated platforms.
The result: duplicate data maintenance, inventory uncertainties and a lack of transparency.
diva brings together all channels and areas in a centralised system landscape – including merchandise management, inventory, orders, returns, customer data and accounting.
Thanks to open interfaces and an API-first approach, all systems are integrated in real time, completely eliminating the need for manual transfers.
If stock levels, sales and demand are not available in real time, planning quickly becomes a matter of guesswork. This results in expensive overstocking or shortages – a risk that is particularly significant in the dynamic world of e-commerce.
diva uses automatic order suggestions based on actual sales, target figures and current stock levels.
The result: more accurate planning, lower storage costs and more stable delivery capabilities.
Without up-to-date key performance indicators, it is difficult to make confident operational and strategic decisions. Growth, marketing and purchasing are then often based on gut feeling rather than data.
As a cloud-based ERP system, diva provides access to real-time data at any time – mobile, transparent and location-independent. Reports, KPIs and analyses are available immediately, creating a sound basis for decision-making.
Many ERP systems quickly reach their limits when complexity increases, more channels are added or order volumes are high – especially during peak periods such as Black Week.
diva is designed for high volumes:
- over 50,000 orders per day
- unlimited item and customer master data
This means that diva supports organic growth as well as international scaling, without any system limitations.
diva Cloud ERP: Measurable success in online retail.
The following key metrics and performance characteristics demonstrate how diva supports e-commerce entrepreneurs and omnichannel retailers in standardising processes, increasing performance and reliably growing their businesses.
diva already covers most of the requirements of a retail company in its standard version (approx. 80–90%, depending on the retailer's business processes).
This reduces project costs and ensures fast results.
diva processes more than 50,000 orders per day with very high system availability, making it ideal for e-commerce businesses with highly fluctuating or high order volumes.
Optimised processes, automation and reduced error rates increase efficiency throughout the company and lead to lower operating costs in the long term.
diva enables the multiplication of daily order quantities, the connection of additional shop systems, and has functions that provide flexibility and support company growth.
diva supports multi-brand, multi-channel, multi-client and multi-country structures in a centralised system – for internationally scaling retail companies.
diva in comparison: Why retail companies choose our e-commerce solution.
We understand the needs of e-commerce and omnichannel retail like no other – because we have been doing nothing else for decades. diva combines what many systems only cover individually: a robust Microsoft platform, in-depth e-commerce specialisation, a modular headless service layer and proven high performance in mass business.
Not only do we keep pace with the dynamics and complexity of online commerce, we also set standards ourselves and continuously develop new services.
| Feature | diva | Generic ERP |
| E-commerce specialisation | 100% | Depends on provider (usually low to medium, as it is industry-neutral) |
| Implementation time | Ø 12–18 months | Ø 12–36 months |
| Multichannel-Integration | Native | Mostly via add-on modules or in-house development |
| Degree of automation in customer and order management | Up to 100 % | Depends on the provider, additional modules or individual customisations |
| Support response time for business-critical errors | Response time for critical faults within defined service hours (e.g. less than 1 hour in the agreed support model). | Response times vary depending on the provider and SLA; can be up to 24 hours or more. |
What do our customers say about diva as e-commerce software?
Our customers appreciate diva and the collaboration with MAC. This is demonstrated by the following experiences and project successes, among others:
»The collaboration with MAC IT-Solutions was very trusting, cooperative and on equal terms. A strong sense of unity developed during the course of the project. You could definitely say that we became an extended team that transcended company boundaries, which is not something that can be taken for granted. Together, the project team achieved a great result.«
Yves Dupont, Chief Technology Officer at Lampenwelt
»MAC's excellent industry knowledge and adaptability of its ERP solution, as well as a long-standing, successful partnership in another business area, convinced us that we had made the right decision in choosing the right software and the right partner.«
Marcus Weiß, Head of Business Applications at the BAUR Group
»By integrating diva, we now have a central data hub that enables transparent and automated business processes. For us, this represents a decisive change: from a decentralised IT landscape with a high level of manual effort to a fully integrated ERP solution that combines all our core processes and is an essential part of our IT strategy.«
Lucas Heilmann, Chief Executive Officer at GartenHaus
How diva works: Your path to a powerful retail backend.
With diva, you can manage all trade-related processes in a comprehensive ERP system – from order entry to after-sales service. The solution connects all channels, automates core processes and provides real-time data for quick decisions.
All trading processes in one software:
Incoming orders: All distribution and sales channels – whether online shops, marketplaces, POS or others – are synchronised in real time.
Automatic checks: diva performs fully automated checks such as creditworthiness, availability or fraud checks within a very short time (possible in less than a second).
Intelligent control: In the background, diva automatically determines the optimal storage or shipping option.
Fulfilment: Thanks to the integrated WMS connection, picking, packing and shipping run seamlessly and with few errors.
After-sales: With the 360° customer view, all relevant information from orders, communication, service cases and logistics is available in one place.
diva modules in detail.
All ERP functions for your e-commerce success.
Product range
As ERP software, diva is designed for large inventories and changing product ranges, including support for mass data changes, variants, textile items or technical items with serial number recording.
Various tools facilitate the creation and maintenance of item data. Product range diversity, drop shipping, sales growth, multi-channel distribution – diva makes it possible!
Marketing
Marketing campaigns can be planned and evaluated across all channels in diva. Whether advertisements, campaigns, newsletters, catalogues, web shops or marketplaces: all activities are controlled centrally and can be analysed in terms of their effectiveness.
Vouchers, loyalty programmes and other customer retention measures can also be mapped in the standard version.
Procurement
diva supports your entire procurement process with automated, data-based order suggestions. These are based on current stock levels, availability and actual sales. Error-free master data and integrated supplier management help to optimise purchasing conditions and shorten delivery times.
Order processing is further simplified via interfaces to suppliers and marketplaces.
Sales
diva brings together all customer, product and transaction-related data in one central location – regardless of the sales channel. This creates a consistent database that avoids redundancies and ensures data integrity. The system also enables a consistently high-quality customer experience across all sales channels. Whether it's a web shop, marketplace, mobile applications, catalogues or brick-and-mortar stores, customer interactions remain seamless and fully traceable on the system side.
Logistics
The logistics module allows you to manage stock levels, item availability and your entire inventory management in real time. Integrated processes from goods receipt to storage and picking to goods issue ensure efficient, largely automated workflows.
The result: faster processes and a noticeable reduction in errors in warehouse logistics. This is how you optimise your warehouse management!
Financial accounting
diva provides you with transparent, integrated financial accounting that brings together all relevant transactions from sales, warehousing and payments in real time.
Automated processes support invoicing, payment processing and dunning, significantly reducing administrative effort. With financial data that is always up to date, you can manage your resources effectively and keep track of your business success at all times.
Outstanding quality.
Our certifications.
Our awards and certifications stand for high quality, reliable processes and a clear specialisation in digital commerce.
Microsoft Solutions Partner – Business Applications
Official certification for proven expertise in Microsoft-based business solutions.
Multiple award winner as „ERP-System des Jahres“
Awarded in the categories Cloud, Versandhandel and Multichannel-Retail.
Preferred Business Partner of bevh
Award for first-class solutions and high-quality customer service.
Further information: Awards - MAC is the ERP specialist for E-Commerce.
Frequently asked questions about diva.
Answered transparently.
What are the main functions offered by diva?
diva maps all central business processes relevant to e-commerce and omnichannel retailers. These include:
- Assortment management and article maintenance
- Purchasing and supplier management
- Sales and order management
- Marketing campaigns and campaign management
- Warehouse and logistics processes
- Financial accounting and payment processing
All areas are closely interlinked in diva and automated in many cases. This results in efficient, end-to-end processes with a high degree of transparency.
Can diva be integrated into existing system landscapes?
Yes. diva offers open interfaces and APIs that can be used to connect web shops, marketplaces, supplier portals, logistics service providers and other systems.
The modular structure enables flexible and future-proof integration into existing IT landscapes.
How does diva scale with the growth of an e-commerce business?
diva is designed for growth and processes high transaction volumes and large data sets.
The solution supports unlimited item and customer master data and is suitable for businesses of all sizes, from growing e-commerce companies to large international corporations.
What are the costs associated with implementing and using diva?
The costs depend on various factors, such as:
- Company size
- Required modules
- Scope of functions
- Integrations and customisations
In addition, there are project-related services such as setup, training and support. A specific cost breakdown will be provided after an individual consultation.
How does the API connection with diva work?
diva supports continuous data exchange via standardised interfaces, including:
- Webshop Connector
- External Interface
- MAC API Gateway
This allows a wide range of shop systems, online marketplaces, suppliers and logistics partners to be integrated reliably and seamlessly in real time.
How many orders can diva process?
As an e-commerce ERP system, diva is designed for high volumes and can also handle large order or seasonal peaks. Over 50,000 orders per day are no challenge for the ERP system. Its performance will therefore not let you down even as your company scales up. This makes diva suitable for companies with highly fluctuating or seasonally high load peaks.
Ready for success?
Get off to a successful start with diva!
Book a live demo to get a first impression of diva. Our team of experts is available to answer your questions and provide you with a no-obligation consultation. This will help you set the next milestone for your success in e-commerce.
Do you have questions about our e-commerce solutions?
We are happy to advise you personally.
Dirk Hagemann
Sales Manager
