DiVA for seamless assortment management.

Master complexity and create value.

Key to Success: Assortment.

With DiVA, you manage and control your assortment.

Diverse Assortments


DiVA comprehensively manages various assortments, such as textile items with models and up to four-dimensional variants, technical items with serial number tracking, perishable goods, and pharmaceutical products with expiration dates and batch management. It also accommodates luxury items with unique article IDs or the intricacies of bicycles, including component-level warranty claims.

Up- and Cross-Selling


Boost your sales with complementary accessories like batteries, cleaning or lighting products. Customer service or advisory staff can be selectively informed about stored accessory items upon request. If the desired item is not in stock, similar products can be automatically offered or manually selected, with subsequent consideration in reporting and disposition.

Omnichannel Content


Each item can be associated with multiple images, videos, and multilingual descriptions. Relevant information is provided based on the distribution channel (e.g., shop, call center, catalog) or functional call (e.g., order processing, customer service, returns, receipt of goods).

Set Items


DiVA handles fixed and variable sets with inventory management at set and/or component levels. Sets can be dynamically chosen by customers from specific products or model variants during runtime. And naturally, the set may have a different price than the sum of individual components. Curious about our approach in case of returns? Feel free to inquire.

Drop Shipping


Expand your assortments with items directly shipped from suppliers to end customers. For easy integration with dropshipping suppliers, we offer a fully integrated supplier portal. This portal allows for online retrieval and provision of orders, deliveries, shipping information, and documents. This enables you to expand your assortment without increased inventory costs while offering a 24-hour service.

»At our company, customer satisfaction is always our top priority. This commitment requires smooth and swift processing of all customer orders and inquiries. Collaborating with our in-house IT team and MAC colleagues, we work joyfully, precisely, and with utmost professionalism on new projects.«


Jan Friedemeyer, authorized officer, babymarkt.de

Do you have any questions about our e-commerce solutions?

We are happy to advise you personally.

Dirk Hagemann

Sales Manager