Campaign management from newsletters to
coupon administration.

With DiVA promotional codes, you can plan your campaigns, draw insights from past similar actions, and measure the success of your specific marketing initiatives in real time. Essentially, each item can be offered in various campaigns at different terms for defined customer segments or target groups.

With the coupon management feature, you can generate various types of vouchers in DiVA at any time: vouchers with fixed amounts, discounts, expiration dates, as well as based on item categories or sales. The integrated omnichannel approach enables cross-channel voucher handling.

Using the flexibly defined RFMR (Recency, Frequency, Monetary, and Returns) scoring method, you can categorize your customers into groups that dynamically adapt based on customer behavior. You can assign points for order frequency, order values, returns, reminders, and much more. Thanks to the historical tracking of all data, you have insight into the customer lifecycles of your customers.

A campaign for everyone or just specific target groups? Using selection criteria, you can automate inserts or mailings, for example. Free selection grants you access to all tables and fields in your database, enabling workflow control. For instance, the selection result can be used for order checks, logistics prioritization (VIPs first), or newsletter distribution.

You can measure the success of your campaigns at any time as each advertising action is directly linked to the customer account. This allows for attributing advertising costs and determining the contribution margin of each customer. This ensures that your marketing initiatives are genuinely effective.